75-100 Introduction to Business Winter 2013

Finding Business Information For Your Group Project


For Help with your Research, please Contact me:

Katharine Ball
Business Librarian
Email: kball@uwindsor.ca
Tel.: (519) 253-3000 ext. 3852
Office: Room 214B, Leddy Library, West


How to Find the Business Databases:

Go to the Library’s home page, look under: Find Journal Articles & Research Tools and click on: Business Administration. Here you will the business databases, as well as research guides and the course handout.


How To Access the Databases and Online Journals:

On campus:    you do not need to sign on
Off-campus:    sign on using your University of Windsor ID and email password  
If you are having access problems: please call (519) 253-3000 ext. 3167 or send an email


Do you Need Writing Help?

Writing Advisors: are located on the first floor of the Main building of Leddy Library. Their hours are: Mon. & Wed. 10am-noon, 1pm-5pm; Tues. & Thurs. 9am-5pm; Fri. 9am-1pm, 1.30pm-5.30pm. No appointment is needed. They can help you with organization, language, grammar, APA style, etc.

APA Style: the official APA manual is on course reserve at the Library; its call number is: BF76.7 .P83 2010; you can also use online APA style guides such as OWL.  


For More Information on Corporate Strategy and Methods for Analyzing Your Company and Its Competitors:

Go to the Access Course Reserves link on the Library's home page. Look under Business – Strategy And Entrepreneurship. Find your course number: 04-75-100  and sign on with your UWindsor ID and email password. There you will find a list of helpful books. Copy down the call numbers and ask for the books at the Circulation Desk (Leddy Library: Main Building: 1st Floor). Most can be taken out for 2 hours at a time.

Analysis without Paralysis is a good one to start with because it gives you an overview of some of the most commonly used techniques. Its call number is: HD38.7 .B4555 2008

Strategic and Competitive Analysis is a longer, more in-depth version of the above title. Its call number is: HD38.7 .F58 2002

There are also copies of the textbook and books on case study analysis on course reserve.


Having Problems Selecting A Company?

Of course, there are many ways to select your company, but perhaps start by looking at the Globe & Mail 2012 article: Ranking Canada's Top 1000 Public Companies by Profit


For Information About Your Company and Competitor Companies


  1. Look at your company’s website – especially headings such as Company Profile, Investor Relations, Media Centre, Corporate Governance; you should find information on the history, operations, products/services, company philosophy, etc. Check out your main competitors' websites.
  2. Search the general business databases on the Business subject page, e.g. Business Source CompleteProquest BusinessGoogle Scholar. For larger companies, you will find company reports, e.g. the Datamonitor Company Profiles in Business Source Complete. For all companies, you will find articles on your company’s operations, e.g. marketing, human resources, production.
  3. Thomson One has detailed company information, including analysts' research reports, and information on corporate governance, debt, deals, share ownership, and officers and directors
  4. Go through the Financial Post's Infomart (under Finance Databases on the Business Subject page). Do a Global Search (left side banner). The most useful reports for your project will be: Corporate surveys, Corporate analyzer, Investor reports, and Historical reports. They contain detailed current and historical financial information.
  5. Check SEDAR. This freely available database from the Canadian Securities Administrators supplements the information on company websites. Look under: Company Profiles. Contains annual reports, annual information statements, md&a reports, interim statements. The filings are up-to-date; began in 1997 so there is a 15 year archive.


For Information About Your Industry


Business Source Complete,  Proquest BusinessFactivaGoogle Scholar (on the Business subject page): the general business databases are an excellent source of industry information, including industry reports, trade publication stories, journal and newspaper articles.

Search:      Type keywords that describe your industry into the Search box. Limit by date to the last few years.

Examples:   (banks or banking or financial services) and Canada  
                      (automotive or automobile or motor vehicle) and Canada

Industry Reports

In Business Source Complete: Datamonitor Industry Profiles (see under Browse on right-hand side)

In Proquest Business: Business Monitor International Industry Reports, FirstResearch Reports, Just-Series Market Research Reports (see Browse – top right) 

In Factiva: Mergent Industry Reports for automotive, aviation, banking, biotechnology, chemicals, electricity, food & beverage, healthcare, heavy construction, hospitality & tourism, insurance, IT & high technology, media, medical instruments & equipment, metal works, mining, oil and gas, pharmaceuticals, precious metals, property & development, retail, telecommunications. To access them: click on Source, type Mergent into the Source Field, and then click on the arrow. Click on Publication: Mergent Industry Reports to select them to search. Change the date to the last 2 years. In the search box: type the name of your industry and North America. Run your search.


Conference Board of Canada E-Library has quite detailed forecasts for key Canadian industries. Browse by Topic. Then choose Industry Sector Economics.

The industries include: accommodation, aerospace products, air transportation, chemicals, computer and electronic products, computer systems design, electrical equipment, fabricated metal products, food and beverage, food manufacturing, food services, furniture products, gas extraction, machinery manufacturing, motor vehicle manufacturing, motor vehicle parts manufacturing, non-metallic mineral products, non-residential construction, oil and gas support activities, oil extraction, paper products, pharmaceutical products, plastic and rubber products, printing services, professional services, residential construction, retail trade, telecommunications, textiles and apparel, transportation and warehousing, wholesale trade, wood products.


Global Market Information Database an international database with both global and country level industry reports and statistics. Information includes industry overviews, the competitive landscape, trends and prospects. Select the Industries tab at the top, then under Quick Analysis Finder (left-hand side, at the bottom) select Country Reports.

Industries include: alcoholic drinks, apparel, beauty and personal care, consumer appliances, consumer electronics, consumer finance, consumer foodservice, consumer health, eyewear, fresh food, health and wellness, home and garden, home care, hot drinks, packaged food, packaging, personal accessories, pet care, retailing, soft drinks, tissue and hygiene, tobacco, toys and games, travel and tourism.


MarketResearch.com Academic: global and country level reports for service industries, consumer goods, food & beverage, heavy industry, life science, the public sector, and technology & media


Economist Intelligence Unit: Industry Briefing has profiles, forecasts, and data for 6 key industrial sectors: automotive, consumer goods, energy, financial services, healthcare, telecoms and technology (see the left-hand side banner). There is also information broken down by sub-sector and by country.


Industry associations (international, national, provincial, related industries) often cover the major issues facing the industry and can be a great source of statistics, trends, and contacts. Use an internet search engine to find the relevant associations. Look under headings such as Research, Publications, Resources, Industry Information.

Some examples include:

The Federal and Provincial Governments produce large quantities of industry information, laws and regulations, and statistics. Some of the more relevant departments/agencies for your current project include:

Industry Canada
Select All Topics, then click on Industries and Business

Access Industry Profiles and Analysis: choose your industry sector. Most of the information is under the headings on the left-hand side.

Analyze Economic Trends: choose your industry sector; you will be taken to Canadian Industry Statistics Find your industry by NAICS code. For the manufacturing sector, the industry information is available down to the 5-digit NAICS code level. Note: most of the information is under the headings on the left-hand side.

Agriculture and Agri-Food Canada
Look under Agri-Industries and check headings such as Processed Food and Beverages for Industry Overviews, Regulations, and Statistics. Under International Business, select Agri-Food Trade Service, and then Market Information for additional industry/product reports. Some cover Canada, some other countries. You may also want to look at the Canadian Food Inspection Agency for information on the regulatory environment in the food industry.

Natural Resources Canada
See under Energy, Forests, and Minerals & Metals

Department of Finance
Under Activities and Issues, see Financial Institutions and Markets. You may also want to check the Office of the Superintendent of Financial Institutions Canada for industry information, regulation, and financial data. See also the Bank of Canada and its Financial System Review. The CMHC may also be useful for mortgage industry information.

Transport Canada
Look under headings such as Air, Rail, Road, and Resources.

Check under the headings on the left-hand side, e.g. Broadcasting Sector and Telecommunications Sector

Statistics Canada
Browse by Subject (near the bottom of the page). Look under Energy, Manufacturing, Retail and Wholesale, or any other heading relevant to your industry. 


For Information About Economic Conditions and the Business Climate


Conference Board of Canada E-Library
(on the Business subject page) has national, provincial, and local economic outlook reports as well as reports on business and consumer confidence.

Browse by Topic and look under Economic Trends. For long-term economic forecasting, see the Canadian Outlook Long Term Economic Forecast and the Provincial Outlook Long Term Economic Forecast.

Statistics Canada
There are vast quantities of economic information available. For a brief, monthly overview of the economy, see the Canadian Economic Observer. You could also start by using: Browse by Subject (towards the bottom of the home page). Look under headings such as: Economic accounts, Business performance and ownership, Prices and price indexes.

Chartered Banks
All the big banks produce regular reports on the direction in which the economy is heading:


Economist Intelligence Unit
Look at databases such as Country Report and Country Forecast. These monthly reports cover the business environment and economic performance and outlook. For long term economic forecast data, see Market Indicators and Forecasts, as well as Country Data.